The SMT Annual Conference is almost here and SMT President Joel Cataldo answers a few questions about what members and non-member alike can expect. Also, you know your training initiatives are effective and right on the money, but do those who fund your training know what you know? Teresa Hiatt of Ricoh explains why she and her team devote extra effort to measuring and reporting effectiveness. And finally, playing video games and participating in simulations aren't just for kids anymore. Scott Randall of Brand Games tells us how yesterday's gamers have grown into sales professionals, but still love their games.
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
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