This month's edition of SMT Radio offers a couple of unique professional perspectives. First from the practitioner vantage point, Rose Constant, Manager of Sales Talent Development for Sony Electronics, reflects on the challenges associated with being an internal consultant – a practitioner – versus those of an outside consultant, and talks about how she navigates those waters. Then, from a consultant's viewpoint, as an outsider, if you can demonstrate the real value of your services to a client, you’re in. Todd Lenhart of Shapiro Negotiations Institute discusses today’s greater demand to show a strong ROI.
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The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
SMT Radio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Monday, November 19, 2007
Thursday, October 25, 2007
SMT Radio, October 2007
Lots to talk about on the October edition of SMT Radio. With the 2007 SMT Annual Conference right around the corner, board member Susan Onaitis highlights this year’s special offering to consultants, including a look at how to build and maintain a thriving business. Also, in the corporate world of training, utilizing Subject Matter Experts, (SME’s), can be a powerful tool. But Angela Siegfried, Dir. Of Sales, Learning and Performance for Allied Insurance reveals the additional dimension that will kick that training up to the next level. And finally, once sales reps leave the classroom, many of us depend on management to not only keep the message alive, but perhaps more importantly, teach the sales team to think strategically. Steve Gielda of Sales Momentum explains.
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/SMT Radio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Thursday, September 13, 2007
SMT Radio, September 2007
The SMT Annual Conference is almost here and SMT President Joel Cataldo answers a few questions about what members and non-member alike can expect. Also, you know your training initiatives are effective and right on the money, but do those who fund your training know what you know? Teresa Hiatt of Ricoh explains why she and her team devote extra effort to measuring and reporting effectiveness. And finally, playing video games and participating in simulations aren't just for kids anymore. Scott Randall of Brand Games tells us how yesterday's gamers have grown into sales professionals, but still love their games.
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
SMT Radio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Tuesday, August 14, 2007
SMT Radio, August 2007
Phoenix area corporate consultant Lori Champion talks about how she has personally been the beneficiary of her membership in SMT, and how the benefits continue year after year. Also, we'll hear how Centennial Wireless Training Manager, Michael Fuelling is touching and training his sales team every day with TIPS. And finally, Eric Beckman of Executive Conversation reveals the secrets to obtaining sponsorship for new training initiatives from the "C level."
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
SMT Radio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
SMT Radio is produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Friday, July 13, 2007
SMT Radio, July 2007
We don't like to brag, but every so often we like to talk about the benefits that come with SMT membership. Director of Sales Development for Trane Commercial Systems, and an SMT Board Member, Gary Summy, has been a member for years and talks about why he stays.
Also, Quest Diagnostics Director of Sales Training & Product Development, Ron Zalegowski, reveals his secret for bridging the gray area between training and marketing, and how his solution gives his reps a powerful "shot-in-the-arm" just before a sales call.
And finally, how many times have you met someone for the first time, and within seconds forgotten their name? It's a common problem that's especially tough for sales professionals. Memory expert and SMT member Scott Bornstein offers up a few quick tips that really work!
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/ SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Also, Quest Diagnostics Director of Sales Training & Product Development, Ron Zalegowski, reveals his secret for bridging the gray area between training and marketing, and how his solution gives his reps a powerful "shot-in-the-arm" just before a sales call.
And finally, how many times have you met someone for the first time, and within seconds forgotten their name? It's a common problem that's especially tough for sales professionals. Memory expert and SMT member Scott Bornstein offers up a few quick tips that really work!
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/ SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Thursday, June 14, 2007
SMT Radio, June 2007
Are you a sales training consultant? Have you ever wished you knew the decision-making criteria your potential clients used in hiring consultants? Maria Edelson, Director of Sales Training for Procter & Gamble North America has the news you've been waiting for. Also, it's been said that the best way to learn is through experience. Liberty Mutual Insurance believes it's more than a slogan, and sales trainer Rich Gambino talks about how new reps are given the practical experience and confidence they need to hit the ground running. Plus, SMT member and sales consultant Brad Helmer uncovers the findings of his company's research and reveals the "Five Missteps That Lose Big Deals."
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/ SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/ SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
Friday, May 4, 2007
SMT Radio, May 2007
Tom Burgum of Armstrong World Industries, also SMT's Director, gives us a close-up of the benefits of attending SMT's Annual Conference and an update of what we can expect. Tom Bowler of Rustoleum reveals how he encourages training support from managers. And Dan Stiff, author of the book, "Sell The Brand First", discusses the importance of bringing your company brand along on every call.
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
CLICK TO LISTEN
The Professional Society for Sales & Marketing Training (SMT) is the ONLY association fully dedicated to accelerating business results for its member organizations by improving sales and marketing performance through training. http://www.smt.org/
SMT Radio is Produced by The MarComm Store, leaders in the development of sales training reinforcement programs, custom corporate podcasts, learning incentive programs, robust web design and more. For more information, visit http://www.marcommstore.com/.
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